There seems to be a law in France that all ingestibles must come with a warning. Ads in the Métro for anything remotely edible from fresh melons to KFC have a banner across the bottom from an organization called mangerbouger.fr. They say things like:
- Pour votre santé, manger au moins 5 fruits et légumes par jour. (For your health, eat at least 5 fruits and vegetables a day.)
- Pour votre santé, pratiquez un activité physique régulièrement. (For your health, regularly engage in physical activity.)
- Pour votre santé, ne mangez pas trop gras, trop sucré, trop salé. (For your health, don’t eat too much fat, sugar, or salt.)*
- Pour votre santé, bougez plus. (For your health, move more.)**
And so on. These warnings also occur on TV commercials as well as in radio ads. Today at work, we were listening to the radio, comme d’hab, and my favorite French supermarket, Carrefour, was advertising six bottles of Bordeaux for 15 euros. (I can’t imagine it’s any good – it’s still two buck chuck.) Anyway, the ad came with the requisite warning: Pour votre santé, attention à l’abus d’alcool. (For your health, watch out for alcohol abuse.) The Homer Simpson part of my brain went “Mmmm… alcohol abuse,” followed immediately by my less boneheaded self , “well, it is Friday… I should pick up some beer and/or wine on the way home from work.”
So thank you, mangerbouger.fr, for the tasty beer I am sipping now. And the next one.
*I am always amused to see this one on McDonald’s ads.
** This one is popular on the radio.
Originally published on Croque-Camille.